RESUME

Professional

Info

Articulate and highly motivated possessing a wide variety of experience gained within a fast paced, creative marketing environment, working across accounts for a multitude of well known national brands. Possessing an extremely successful track record of achievement, operating in challenging and constantly changing client briefs.

Passionate and looking for a new exciting challenge to work with an inspiring agency or brand to leverage my marketing and sales skills. Having a diverse background of experience and qualifications has helped to build a creative and inquisitive mind that is really eager to stretch , question and challenge. Happiest when given problems and able to build solutions to delight and win clients that perhaps at first seemed unlikely. Fun, outgoing and loyal that understands the fundamentals of business. Biggest assets to any new employer are ability to quickly build rapport with clients and colleagues alike as well as a talent for sales.

Work

experience

Carpe Diem Consulting - Senior Marketing Consultant

Marketing & Sales Consultancy

Dec 2014 > Current

Carpe Diem specialises in growing B2B organisations' revenues by using new/successful sales & marketing techniques.

We believe that buyers have fundamentally changed how they buy - and both Sales & Marketing need to change to keep up. The old model of "Marketing generates the leads and throws them over the fence to Sales" is dead. Marketing & Sales need to work hand in hand at each stage of the buyer's journey.

I have joined Carpe Diem as a Senior Marketing Consultant, bringing to the role my many years of experience in the ICT industry and expertise in B2B marketing.

Specialising in integrated-marketing and lead generation campaigns, I have a multi-disciplinary understanding of the market and what drives results spanning across experiential, events, telemarketing, digital and brand strategy. Passionate that B2B marketing is underpinned by analytics, this translates to my approach to marketing strategy.

I have delivered a number of highly successful and award winning integrated campaigns in ANZ & APAC for clients such as Microsoft, Avnet, VMware and Cisco. Further to marketing strategy, I have an in-depth understanding of the creative brand process having led a number of rebranding projects.

I believe the art of consulting services is to educate the client early empowering them to go on to make great marketing and business decisions. With my background in account services, talent for building business relationships, and in-depth knowledge of marketing strategy, I am in a strong position to advocate CDC’s mission to align Sales & Marketing with the New Buyer's Journey within organisations.

Bang Australia - Head of Client Business

Digital Marketing & Advertising Agency

May 2013 > Nov 2014

Mccorkell & Associates - Senior Account Manager

Fully Integrated Marketing & Advertising Agency

Aug 2011 > May 2013

> Driving new and existing business to not only achieve personal targets but repsonsible for Bang's overall sales and profit figures including reporting and analysis of sales reports and forecasts.

> Heading up new business from first meeting, to pitch, to onboarding across APAC.

> Responsible for coordinating the team to ensure we’re engaging with our clients in the most effective way and always aligned to their overall company objectives.

> Senior Key contact for clients. Present at all critical meetings involving briefings, strategic workshops and creative presentations and dealing with any issues escalated to me to ensure the client is well looked after.

> Engage with new and existing key client relationships at a business level to drive sales and foster growth for them and us. Alerting to new opportunities and innovations that will add value and leverage existing resources.

> Plan marketing programs that include a range of integrated services such as; Digital, Creative, Strategy, Direct Mail and Telemarketing.

My confidence in sales and client services with a keen understanding of Account Management has ensured the production and management of exceptional campaigns throughout the Asia Pacific Region. Some of the clients I have delivered major campaigns for:

· Microsoft
· Cisco
· IBM
· Avnet
· VMware

> Responsible for managing key accounts & new business development

> Client liaison and relationship management

> Managing junior team members in the execution of campaigns & driving tight timelines within budget

> Liaising with all departments to ensure all key milestones are reached

> Member of agency Strategic Council to assess and brainstorm all incoming client briefs
> Ability to build and drive a portfolio of clients to consistently achieve sales and profit targets

> Experience in profiling market, identify potential clients, pitch to win and manage accounts end to end

> Ability to work with regional offices to coordinate business identified by other branch offices that span across APAC
> Key contact for new business – introductory meetings through to pitching and managing accounts won
> Demonstrates consistent high pedigree around management, organisation skills and posses mature business acumen.

Deveaux - Account Manager

Experiential & Staffing Agency

July 2010 > Aug 2011

> Responsible for managing key accounts and new business development.

> Achieved an average of 133% sales quota during role.
> Responsible for managing and developing client relationships.
> Comprehensive understanding of experiential campaign implementation.

> Responsible for the recruitment process and management of a 600 strong national database

> Understand, own and drive complex logistical processes to realise campaigns.

Education

Visions in Style/ Pure Events - Event Coordinator

Jan 2010 > July 2010 Contractor Role

> Working on both large corporate clients and smaller scale events.
> Managing client expectations and budgets.
> Responsible for creating, developing and nurturing event concepts.
> Assisting with set up from bump in to bump out.
> Assisting with the management of the actual event on the day/night.
> Developing new and existing business.

Onepartners - Account Manager

Sept 2009 > Dec 2009 Contractor Role

> Bet Choice experiential campaign.
> Responsible for recruiting over 200 promotional staff which included sourcing, inducting, training, briefing and managing

Campaign Brief:
> Coordinate 40 teams across 40 locations.
> Manage the campaign on the day.
> Compose post analysis report.

Various UK Experiential Agencies

2005 > 2009 Team Leader & Brand Ambassador

> These roles involved promoting brands, supervising teams and onsite event management for experiential campaigns.

RESUME

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Carpe Diem Consulting - Senior Marketing Consultant

Marketing & Sales Consultancy

Dec 2014 > Current

Bang Australia - Head of Client Business

Digital Marketing & Advertising Agency​

May 2013 > Nov 2014

Mccorkell & Associates - Senior Account Manager

Fully Integrated Marketing & Advertising Agency​

Aug 2011 > May 2013

> Driving new and existing business to not only achieve personal targets but repsonsible for Bang's overall sales and profit figures including reporting and analysis of sales reports and forecasts.

> Heading up new business from first meeting, to pitch, to onboarding across APAC.

> Responsible for coordinating the team to ensure we’re engaging with our clients in the most effective way and always aligned to their overall company objectives.

> Senior Key contact for clients. Present at all critical meetings involving briefings, strategic workshops and creative presentations and dealing with any issues escalated to me to ensure the client is well looked after.

> Engage with new and existing key client relationships at a business level to drive sales and foster growth for them and us. Alerting to new opportunities and innovations that will add value and leverage existing resources.

> Plan marketing programs that include a range of integrated services such as; Digital, Creative, Strategy, Direct Mail and Telemarketing.

My confidence in sales and client services with a keen understanding of Account Management has ensured the production and management of exceptional campaigns throughout the Asia Pacific Region. Some of the clients I have delivered major campaigns for: · Microsoft · Cisco · IBM · Avnet · VMware

​> Responsible for managing key accounts & new business development

> Client liaison and relationship management

> Managing junior team members in the execution of campaigns & driving tight timelines within budget

> Liaising with all departments to ensure all key milestones are reached

> Member of agency Strategic Council to assess and brainstorm all incoming client briefs > Ability to build and drive a portfolio of clients to consistently achieve sales and profit targets

> Experience in profiling market, identify potential clients, pitch to win and manage accounts end to end

Deveaux - Account Manager

Experiential & Staffing Agency

July 2010 > Aug 2011

> Responsible for managing key accounts and new business development.

> Responsible for the recruitment process and management of a 600 strong national database

> Understand, own and drive complex logistical processes to realise campaigns.

Visions in Style/ Pure Events - Event Coordinator

Jan 2010 > July 2010 Contractor Role

Onepartners - Account Manager

Sept 2009 > Dec 2009 Contractor Role

> Bet Choice experiential campaign.​ > Responsible for recruiting over 200 promotional staff which included sourcing, inducting, training, briefing and managing

Campaign Brief: > Coordinate 40 teams across 40 locations.​ > Manage the campaign on the day.​ > Compose post analysis report.

Various UK Experiential Agencies

2005 > 2009 Team Leader & Brand Ambassador

> These roles involved promoting brands, supervising teams and onsite event management for experiential campaigns.

Topshop UK - Retail Assistant

2006 > 2008

University of Stirling, Scotland

BA (Hons) Philosophy

​2005 > 2009

> Studying further modules in Business, Economics, Marketing & Politics

Durham Sixth Form Center

2003 > 2005​

A-Levels achieved in;

> Business Studies

> Philosophy

> Religious Studies

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